Do you use social media in your London business? You need a social media policy. A social media policy describes the rules on the use of social media in your business, how staff must use the company’s social media accounts and how employees can use personal accounts at work.
Social media can be a complicated subject, so it’s important to have clear rules as to how your business can go about using it. Think your business is too small for a social media policy? Think again. It doesn’t matter how small your business is, you want to make sure they use your social media correctly. Below are our main reasons why your business needs a social media policy.
Protect your company’s reputation
Social media can benefit your company in terms of marketing and relationship building, however, if poorly-judged, it can harm the company’s reputation. A social media policy ensures your employee’s social media use will not harm your company’s reputation. Sharing inappropriate content could be harmful to your business.
Raise awareness of your brand
Social media can help improve you’re the online profile of your business. Having clear guidelines will help your employees understand how they can use social media to help achieve the business goals.
As an employer, you need to ensure your employees think before they post as to not cause any conflict online. Your employees need specific guidelines that state what they can and can’t post online about on behalf of the company. It's important that employees using social media in your business do so in a way that will enhance the company's prospects.
When employees use social media at work productivity drops. As a small business owner, you can’t afford to have your employees waste their time on personal social media. To stop this, you need to cover inappropriate uses of social media so your employees know what they are and aren’t allowed to do during work hours.
Don’t have time to write a social media policy? We can provide a social media policy specifically for your business. If you would like any more information on this, and your business is based in London or the northern Home Counties, please do not hesitate to contact me: firstname.lastname@example.org.