Social Media and Retailers - How Should It Be Used?

This article from Retail Gazette explains how retail businesses are using social media to improve the customer journey and, where there are still areas for improvement. It seems that in many cases, the older generation of Board directors still don't understand the power of using social media as a multi-channel sales and marketing tool. The article provides some really interesting tips and strategies that can be applied to all businesses, not just retail. 

Source: The Retail Gazette