Social media

I've Been Told We Need To Be On Social Media

Thursday 21 September, 2017

“I’ve Been Told We Need to Be on Social Media…”

An all too common statement and one we hear in the office a lot when potential clients contact us.

Typically, we hear two recurring scenarios;

Scenario 1:

An established business owner who runs a pretty successful business and employs a competent management team.

The company relies on printed mail-shots and referrals for new business leads.

A younger family member comes in to the business and talks, Facebook Ads, Instagram and Pinterest. The business owner and management team perhaps aren’t interested in or maybe don’t understand these forms of marketing and the potential opportunities for their business.

Scenario 2:

A business struggling via traditional marketing methods.

A friend/colleague/partner has told them that Facebook and Twitter accounts are the answer. Opening accounts, posting the odd tweet will see sales increase.

Do any of these or more scenarios sound familiar and why are we talking about it?

If the answer is yes, then the reason for this blog is to cement the reasoning that social media does work - it can increase your visibility online and it can increase sales. BUT and this is a big BUT, the business must choose the social media platform that is right for them and not just because it’s there. Not every social media platform is right for your business. Don’t just give the office junior another job by telling them to open an account on Facebook, Twitter, LinkedIn, Instagram, Pinterest and hope for the best…

It won’t work!

The answer? A social media strategy. Here’s a few key considerations:

  • Who is your target market?
  • Which social media platform are they on?
  • What are they interested in?
  • What do you want to say to them?
  • How often do you want to reach out to them?   
  • Who is going to write your content?

Ask these questions, write a strategy, implement and monitor and you will be successful with social media.

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Do you want to make Social Media and Lead Generation work for your business?

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