The most important step when marketing your business online is to build an audience. To do this, you need to build online relationships with your audience. The more active and visible you are online, the more likely customers will find you. The first step to building an online audience is to build your social media marketing.
Create strong social media profiles
Getting your profile right for your business will make customers more likely to engage and follow you on social media. First, choose which social networks your business will focus on. Then make sure you have a clear cover and profile photo on your profile. Next, add a bio or description, make sure this is precise and describes what your company does. Then add your website, location and if needed, your business phone number. Make sure you fill in all the spaces on your page to ensure your customers can find all the information they need.
Producing content is vital for driving traffic to your website. Your content should be aimed at the type audience you want to engage with and focused on what they want to see and will engage with. You could share blogs, videos, and photos relevant to your industry, which have been created by you or others.
The content you share doesn’t always have to be brand-specific or about promoting your business. Give your business a voice, it’s easier for people to identify with brands when they’re more human-like. Over-promoting your business could have a negative impact on your number of followers, sharing fun posts once in a while will keep your audience entertained and more likely to share your posts, thus engaging with your business.
Promote your social media accounts
To do this, your social media accounts should be added to your website, so anyone who goes to your website can click the link to view your social media profile. You could also add your networks to your email signature, so everyone who you send an email to can see that you’re active on social media and click on the link.
You can also cross-promote your social media accounts. For example, if you have more followers on Twitter than you do on Instagram, ask your Twitter followers if they’re on Instagram and if they are, to follow you. Remember to add a link to your social account.
Engage with your audience
Start by following your target audience on Twitter. Once they follow you back, then start engaging with them, or if someone follows you, engage with them by following them back. Once someone’s followed you, have a look to see if they’re on any other social networks, so you can connect with them on all platforms.
Use Twitter search to find your target audience by searching for keywords. Once you have started following your audience, you can use the ‘Who to follow’ section which will recommend people for you to follow based on who you already follow.
LinkedIn is a great way for business owners to promote their business by posting blogs, which shows their areas of expertise whilst marketing their business at the same time. Make the most out of LinkedIn by joining and participating in LinkedIn groups and commenting on other people's posts.
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